WASHINGTON (AP) This is how the world’s most beautiful women dress in the men’s under-garments: in women’s underwear, with a dress or a skirt.
In a pink bikini top.
It is no wonder that they make for an irresistible collection for men who are into the women’s bikini.
There is nothing more iconic than the sexy, elegant women in lingerie, but women in all shapes and sizes have been dressing up to be sexy.
The lingerie market is booming, and it’s all about what women want in lingeries.
This year, lingerie brands from American Apparel to Victoria’s Secret to Dior are offering a wide range of options.
The trend is gaining steam, said Sarah Stahl, senior analyst at consulting firm J. Walter Thompson.
“It’s a very broad category of lingerie,” she said.
“There are things like lace and lace accessories and stuff that can be really versatile.”
In a recent article in The Wall Street Journal, The Associated Press cited industry data showing that the annual number of women’s lingerie sales in the U.S. jumped 30 percent to $1.1 billion in 2015.
“The women are getting it done, but it’s a lot more of a men’s thing now,” said Julie Rauch, senior vice president at American Apparels, a parent company of Victoria’s Secrets.
“We’ve had to do a lot of marketing and marketing to get that message across to a wider audience.”
The rise of women in the lingerie industry is a boon for brands that make money on women’s bodies.
The AP reported that Victoria’s secret lingerie was selling $2.3 million in 2015 and Dior’s $2 million in the first three months of this year.
A spokeswoman for Dior declined to comment on the statistics.
In January, Dior and American Apparent launched a partnership to produce a line of women-specific lingerie that will be sold in men’s and women’s stores.
The new line is called V.I.P. and it has a line that features the likenesses of a variety of women, including American Apparatus models like Jillian Michaels, Kendall Jenner, Gisele Bundchen and more.
The line, called the V.IV.
I., was first launched by Dior in 2016.
The Victoria’s secrets line, which will be available for $50-$100, will be discontinued by the end of 2018.
The company is now exploring other women-only lines, but that remains to be seen.
“As the trend for women’s, particularly undergarments, continues to expand, we are taking it a step further in creating a range of products for women and men,” said Liza Poulin, senior director of global brands for Victoria’s sister brand Dior, in a statement.
P., meanwhile, will feature a line called VIVI, which is available for the first time for $100.