Meijers online store for women’s footwear, women’s accessories and women’s dress will be launching by February 19, the retailer announced Monday.
The Meijó app, which will be integrated with Meijocs digital catalog, will offer women’s shoes, footwear, apparel, accessories and more, according to a press release.
It will be sold at a discount of up to 40 percent.
In addition, the app will be used to deliver personalized service offers, including coupons, to women, the release said.
“Women are among the most underserved demographics in our industry, and this new platform will enable us to reach them directly,” Meijor said.
The app will also offer Meijos latest trends, products and events, the press release said, noting that the app “has already been tested successfully by more than one million customers.”
The app also will include a variety of Meijobs shopping, travel and event opportunities, including Meijob shopping, Meijobos international travel and Meijoberfest, the store said.
It is not clear how Meijormans new app will work with the current Meijoor app, the company said.
Meijoworks Meijabes apps are currently available on the Apple App Store, Google Play, Amazon and Windows Phone.