A number of Iranian women’s fashion brands are launching their own products inspired by their country’s religious traditions, with some saying they are creating a new market in the region.
In January, the women’s apparel brand Fashah, based in the capital Tehran, unveiled its “Hijab for the Nation” line, a collection of clothing that features hijabs worn in the traditional Iranian way of life.
“We wanted to make sure the hijab does not disappear from Iranian culture, so we started thinking about the hijab from an Iranian point of view,” said the company’s founder and creative director, Farshad Hamidzadeh.
He said the hijab’s symbolism is important to Iranians.
“It represents freedom, it represents equality, it is a symbol that we are not a Muslim country, but rather an Islamic country.
It is the most sacred symbol in Islamic tradition,” he told Al Jazeera.
According to Fashahs founder, the hijab is the traditional Islamic head covering worn by women who wear it for prayer.
The hijab is a long, long garment worn by a woman to cover the head, often covering the eyes.
But according to Iranian fashion designer, Feshah, it has become an increasingly popular piece of clothing.
Fashah is one of the first Iranian women fashion brands to feature hijab-style clothing, with its collection of women’s garments available to buy in some stores.
The hijab is also a key part of Iranian culture and is often worn in public.
The traditional hijab is made of a full-length, long-sleeved tunic, with the shoulders up and the arms tucked under the tunic.
The wearer is covered with a turban or headscarf, and the turban and the head scarf are placed at the front of the head.
Iranian fashion designer Feshahs design for the hijab, called “the hijab of freedom”, uses a long-line fabric, rather than a short, simple design, as opposed to the more common sleeveless designs.
A typical woman wearing the hijab on the streets of Tehran is not always a woman of colour, according to Feshagh.
The designer said she does not want to limit the hijab to women of colour.
“In my eyes, we are trying to create a hijab that is inclusive for all Iranian women,” she said.
Although the hijab has long been a symbol of women of Iran, it was only in the past decade that a number of fashion designers started to wear it in their designs.
“The hijab has been in use in Iran for centuries and we are making it a symbol for freedom,” said Feshazadeh, who is also the founder of the fashion company, Fashashah.
“I believe that we should make it a very inclusive hijab.
We are trying our best to show that the hijab can be worn by all women of different ethnicities.”
Fashahs products are not limited to women’s clothes, but also include dresses, skirts and hats, according for example to its “The Hijab in Iran” collection.
“We want to show the Iranian people that we can be Iranian and be Iranian,” said designer Fakhrul Hamedian, who has created a range of accessories for the brand.
The hijab, she said, is “the most sacred garment that is worn by Muslims”.
“Hijabs in Iran are considered sacred.
It is a religious duty, a sign of honour and a sign that one is a Muslim,” she told Al-Jazeera.
Fashagh said he has already started a crowdfunding campaign for the first hijab to be launched in Iran, but the project is not yet complete.
“We need to raise more funds, so I am going to start the campaign, and I will be launching the hijab within the next week,” he said.
“But we want to get it in the market, so it will come in the next two weeks.”
Feshah hopes to make the hijab a global brand.
“If we are successful, it will help the whole world,” he added.
Islamic laws have long prohibited the wearing of head scarves, which many Iranian women wear.
According to Iranian women who work in the fashion industry, Fakhs hijab is seen as an important part of women empowerment.
In 2012, Iranian President Hassan Rouhani said: “The hijab in Iran has a big role to play in women empowerment, for a woman in Iran can be free, proud and can do what she wants.
The world needs to be aware of this.”
In February, Iranian women took part in a protest in the US against a hijab ban that came into effect in the country.